miercuri, 28 martie 2012

Case study: EDF Energy - Green Britain Day

Our challenge was to promote EDF Energy's credentials as the lowest carbon generator of electricity in Britain, they signed up as the first sustainability partner of London 2012. Our challenge was to find a way of involving the nation in starting a mass movement to change behaviour and to reduce Great Britain's carbon footprint by London 2012 and do so in a meaningful way.
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